Faruk At.eş

Good reason, faulty argument

Andy Ihnatko, in an otherwise perfectly great piece in the Chicago Sun Times, has a brief lapse with a flagrant disregard for Apple product history:

Every important and game-changing product Apple has introduced in the past ten years (beginning with the first iMac) started on the Tuesday morning keynote address at Macworld Expo, during which the new whatsit was unveiled with great fanfare and panache by a dungareed-and-mock-turtlenecked Steve Jobs.

I have great respect and admiration for Mr. Ihnatko, and his grasp of all things Apple has typically been very spot-on but this is just wrong, wrong, wrong:

Perhaps you don't consider the iPod nano or the whole Intel transition/Boot Camp "game-changing" enough to warrant their own mention, but they have been every bit as significant if not more significant to Apple's historic rise to success over the past ten years as the original iMac from 1998 was. So, too, were the iPhone 3G and the iPhone SDK / AppStore, neither of which were announced at Macworld Expo.

Macworld Expo may have been an important venue for many historic Apple announcements, but it's certainly not been the only one over the past ten years and it would be a mistake to give Macworld Expo that kind of credit, as it implies that Apple could somehow not have gotten where it is today without it. That may have been true for the first few years after Steve Jobs' return to Apple, but ever since the launch of the original iPod in 2001 the role of Macworld Expo has been helpful at best, maddeningly frustrating at worst.

The remainder of Ihnatko's article is excellent as per usual, so do make sure to read it.

Update: John Gruber correctly points out that even the first iMac, Andy's noted example, wasn't announced at Macworld.

Disclaimer: the opinions expressed in this post are solely my own and do not reflect the opinion of my employer or any other company or group I am affiliated with.

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About me

Faruk Ateş

Faruk Ateş is a product designer, developer, and entreprenerd. He is the creator of Modernizr and co-creator of Presentate.

He resides in San Francisco, CA and works at Quantifind.

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