New Signup Form for 37 Signals

Jason Fried:

We’ve been watching a lot of Clicktale recordings of form usage and we noticed that just about everyone scrolls down to the bottom of the form, then back up, before they start filling out the form. So we wanted the redesigned form to be markedly shorter than the one it was replacing.

By moving instructions, shifting the header to the sidebar, widening the form field content area, rewording long blocks of text, and hiding elements that were infrequently used, we were able to save a good bit of vertical space. We also redesigned the error states and moved most of the error checking to the client side to prevent unnecessary reloads.