IKEA Leaves Futura Behind and Elopes with Verdana

An unsettling change. Futura has been an elegant and fitting part of IKEA’s brand identity throughout the years; seeing them switch to the largely unappealing Verdana is a shame. The reason:

In an interview with swedish design magazine CAP&DESIGN the reason for the change is to be able to use the same font in all countries, including asian countries. Also they want to be able to give the same visual impression both in print and the web.