Microsoft’s grinning robots or the Brotherhood of the Mac. Which is worse?

Charlie Brooker with a fine piece on Mac vs. Windows, including what I consider to be the finest description of the Windows 7 launch party videos:

[They’re] so terrible, it induces an entirely new emotion: a blend of vertigo, disgust, anger and embarrassment which I like to call “shitasmia”. It not only creates this emotion: it defines it. It’s the most shitasmic cultural artefact in history.