PPK on HTML5 apps

Peter-Paul Koch makes a good argument for elevating HTML5-based web applications to “HTML5 App” status, to make them more buzzword-y and thus appealing to markets. The glaring omission, however, is in selling the apps. Not to clients, which he has a “2-year old take” for, but to customers. Without a clear, easy way to sell these HTML5 Apps to customers, very few businesses will be interested in investing in them (compared to the iPhone platform, which attracts so many developers precisely because of the centralized channel that is the AppStore).