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Jonah Lehrer for Wired:
We assume that more rational analysis leads to better choices but, in many instances, that assumption is exactly backwards.
Jonah Lehrer for Wired:
We assume that more rational analysis leads to better choices but, in many instances, that assumption is exactly backwards.
Faruk Ateş does creative things on the Web, like Modernizr. He lives in San Francisco and writes and speaks about technology, design and business.
Read more about Faruk, or email him.