Leah Hanson, the only female technical staff member at Fog Creek, on recruiting more women:
The language of competition not only doesn’t appeal to many women, it actually puts them off. Google advertises their Summer of Code with very competitive language. In 2006, GNOME received almost two hundred GSoC applicants – all male. When GNOME advertised an identical program for women, but emphasizing the opportunities for mentorship and learning, they received over a hundred highly qualified female applicants for the three spots they were able to fund. Honestly, when you hear the phrase “the world’s best developers,” you see a guy. And, for women, that can be alienating.