‘Don’t Be That Guy’ Ad Campaign Cuts Vancouver Sex Assaults by 10% in 2011

Robert Matas writing for The Globe and Mail:

The message on the poster is blunt. A young woman in red tights and a skimpy black dress is flaked out on the edge of a couch, her head turned away. A few wine bottles are on the floor.

“Just because she isn’t saying no doesn’t mean she is saying yes,” the poster says. “Sex without consent = sexual assault. Don’t Be That Guy.”